DISTINCTION LEVEL Applied Project in Marketing (Capstone) Notes

Description

– 64 pages of in-depth notes taken in both lectures and tutorials throughout the course – Includes lecture content, tutorial information, Freedom Q&A notes, examples, diagrams from slides and information given about the assessments – Colour-coded with definitions, case studies, references and assessment requirements – Easy to read, nicely formatted notes that helped me achieve a distinction in this subject TOPICS • Freedom Client Brief • Planning Your Project and the Proposal • Situation Analysis and Business Model Canvas (BMC) • Surveys and Questionnaires • Situation Analysis – External and Value Proposition • SWOT Analysis / Key Issues • Q&A with Freedom • Issues, Objectives and Strategies • Communications, Findings and Recommendations • UTS Careers Talk • Q&A with Freedom