DISTINCTION LEVEL Digital Marketing and Social Media Study Notes

Description

– 58 pages of in-depth notes taken in both lectures and tutorials throughout the course – Includes lecture content, tutorial information, examples, diagrams from slides and information given about the assessments / final exam – Colour-coded with definitions, case studies, references and exam requirements – Easy to read, nicely formatted notes that helped me achieve a distinction in this subject TOPICS • Introduction • Introduction to Digital Channels • Social Media Marketing • Introduction and Types of Data • Content Marketing • Understanding Data Patterns • Consumer Behaviour in Digital Channels • Data and Analytics • Correlation • Digital Strategy • Scatterplots • Social Commerce • Mobile and Web Marketing • Thriving in a Digital World • Revision