Description

Extremely detailed notes for all unit topics. Topics included: 1. Introduction 2. Research & planning 3. Communication & measurement 4. Public opinion & persuasion 5. Mass media 6. Internet & social media 7. Competition & conflict 8. Message design & channels 9. Events & promotions 10. Global & corporate PR 11. Sports, entertainment & tourism


USYD

Semester 2, 2018


24 pages

5,031 words

$29.00

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Campus

USYD, Camperdown/Darlington

Member since

February 2016