Description

- 57 pages of in-depth notes taken in both lectures and tutorials throughout the course - Easy to read, nicely formatted notes that helped me achieve a distinction in this subject TOPICS: • Introduction to Marketing • Market Research • Consumer Behaviour • Markets - Segmentation, Targeting and Positioning • Product • Price • Promotion • Distribution (Place) • Services, Social and Not-for-Profit Marketing • Business Buying Behaviour • Digital and International Marketing • Revision


UTS

Spring session, 2016


57 pages

23,501 words

$29.00

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