DISTINCTION LEVEL - Marketing Foundations Study Notes
Subject notes for UTS 24108
Description
- 57 pages of in-depth notes taken in both lectures and tutorials throughout the course - Easy to read, nicely formatted notes that helped me achieve a distinction in this subject TOPICS: • Introduction to Marketing • Market Research • Consumer Behaviour • Markets - Segmentation, Targeting and Positioning • Product • Price • Promotion • Distribution (Place) • Services, Social and Not-for-Profit Marketing • Business Buying Behaviour • Digital and International Marketing • Revision
UTS
Spring session, 2016
57 pages
23,501 words
$29.00
Campus
UTS, Broadway & Markets
Member since
February 2016