2019 Integrated Business Perspective (IBP) HD Notes

Description

2019 Integrated Business Perspective (IBP) HD Notes Topics covered in Notes: Competitive Advantage & Business Models Design Thinking Innovating to Fulfil Consumer Jobs & Pitching an Idea Resources, Activities & Partnerships Prototyping Creating Value Access Customers, Channels & Marketing Strategy across the Business Life Cycle Accounting in the BMC Sustainability & Ethical Imperative Legal & Regulatory Considerations Includes summary of each prescribed readings. Includes: * Notes from Lecture * Notes from Tutorial * Case Studies Notes are great for the group assignment, tutorial questions and final exam. Scored a HD!