ALL TOPICS SUMMARY (Used in open-book exam)

Description

-Today's Challenges to Marketers -Strategic Marketing Planning -External & Internal Environmental Analysis -SWOT & Competitive Advantage -Customers, Segmentation and Targeting -Marketing Programs and Branding -Customer Relationship Management -Supply Chain Partnership -Culture and Employees -Guest Lecture CASE STUDIES SUMMARY: TJ MAXX, Dollar Shave Club, Warby Parker, Tiffany & Co, Apple & Foxconn, Amazon