Theory and Process of Buyer Behaviour

Description

This document of weekly summaries has been well-organised and prepared in a way that is consistently clean, appealing and easy to follow. This is really important given the complex structure of the unit. It is sure to provide you with all the required information, as notes are not only from the lecture but most critically, have been elaborated from my reading of the prescribed book. So go through this document thoroughly to give yourself the best chance of attaining a strong grade!