High Distinction CB Notes
Subject notes for UNSW MARK2051
Description
1. Consumer Behaviour & Marketing Strategy 2. Problem Recognition & Consumer Goals 3. Stimulus Perception 4. Preference Construction: Information Search & Evaluation 5. Preference Formation: Learning 6. Motivation & Emotion 7. Attitude & Personality 8. Post Purchase & Satisfaction 9. Developing the Model of Consumer Behaviour
UNSW
Semester 2, 2018
88 pages
27,328 words
$29.00
11
Campus
UNSW, Kensington
Member since
August 2015