Description

1. Consumer Behaviour & Marketing Strategy 2. Problem Recognition & Consumer Goals 3. Stimulus Perception 4. Preference Construction: Information Search & Evaluation 5. Preference Formation: Learning 6. Motivation & Emotion 7. Attitude & Personality 8. Post Purchase & Satisfaction 9. Developing the Model of Consumer Behaviour


UNSW

Semester 2, 2018


88 pages

27,328 words

$29.00

11

Add to cart

Campus

UNSW, Kensington

Member since

August 2015