MKC2110 Notes
Subject notes for Monash MKC2110
Description
These notes summarise each topic taught in MKC2110 and will be very helpful for the end of semester exam! Topics included: - Understanding Consumer Behaviour - Factors Influencing Consumer Behaviour - Motivation, Ability & Opportunity - Exposure, Attention, Perception & Comprehension - Memory and Knowledge - Attitudes - Problem Recognition & Information Search - Judgement and Decision Making - Post Decision Making Processes
Monash
Semester 1, 2018
45 pages
19,134 words
$39.00
10
