Description

Detailed and extensive notes covering all topics from the entire semester. Topics include: - Marketing and Value - Key marketing Concepts and Terms - Macro and Micro Environments - Buyer Behaviour - Market Research - Segmentation, Targeting and Positioning - Product - Price - Place (distribution) - Promotion (IMC) - Current Issues in Marketing Practice - A Planning Framework


Monash

Semester 2, 2018


44 pages

7,415 words

$39.00

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