MKTG203 - CONSUMER BEHAVIOUR NOTES

Description

Notes that have all the required information you need from Lecture 1-12 including the relevant information from the textbooks and tutorials. Notes that will get you a pass easily doing the bare minimum. Easy to read, understand and memorise as there are graphs, dot points and simple yet specific information!!! MKTG203 - Topic List Topic One: Introduction to consumer behaviour Topic Two: Sustainability & unsustainable consumption Topic Three: Needs and Motivations Topic Four: Personality and Self Concept Topic Five: Perception Topic Six: Learning and Memory Topic Seven: Consumers as Individuals (ethics, attitudes & attitude change) Topic Eight: Decision Making Topic Nine: Consumers as social beings Topic Ten/ Topic Eleven: Culture Topic Twelve: Social Change & Diffusions of Innovations