Description

Detailed notes from lectures 1-12. Topics include: - Defining value concepts - Value models - Business models - Business models and value propositions - Co-creation - Managing Stakeholder value - Managing sales and procurement - Measuring created value - Capturing value through pricing - Ethical behaviour/corporate shared value - Exam tips


UniMelb

Semester 1, 2018


62 pages

10,000 words

$29.00

9

Add to cart

Campus

UniMelb, Parkville

Member since

March 2014

Other related note