Managing For Value Creation Notes (H1)
Subject notes for UniMelb MKTG90037
Description
Detailed notes from lectures 1-12. Topics include: - Defining value concepts - Value models - Business models - Business models and value propositions - Co-creation - Managing Stakeholder value - Managing sales and procurement - Measuring created value - Capturing value through pricing - Ethical behaviour/corporate shared value - Exam tips
UniMelb
Semester 1, 2018
62 pages
10,000 words
$29.00
9