MARK1012 New Trimester Syllabus (HD)
Subject notes for UNSW MARK1012
Description
Notes integrate key material from lectures, tutorials, the textbook, and contemporary case studies. Covers new trimester syllabus topics: - Overview of Marketing - Analysing the Marketing Environment - Marketing Ethics, Sustainability, and CSR - Consumer Behaviour - Segmentation, Targeting, and Positioning - Marketing Research - Product and Branding Decisions - New Product Development - Services - Price - Supply Chain, Channel Management, and Retail - IMC, Advertising, and PR One chapter summary available for preview.
UNSW
Term 1, 2019
23 pages
4,869 words
$39.00
4
Campus
UNSW, Kensington
Member since
January 2019
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