MGMT2016 - CHEAT SHEET - HD - ALL Formulas + All Theory Included.
Subject notes for Macq. MGMT2016
Description
All Lectures Week 1 - 13 Formulas + Theory Lecture 1 - Introduction to Consumer Demographics Lecture 2 - Demographic Dimensions of Markets Lecture 3 - Perspectives on Consumer Behaviour Lecture 4 - Population Growth, Sustainability and Change of Markets Lecture 5 - TableBuilder / Relevant Assignment information useful for in the exam. Lecture 6 - Life Cycle of Consumers Lecture 7 - Market Segmentation and Income Distribution Lecture 8 - Age, Preferences and Market Segmentation Lecture 9 - Household Allocation Lecture 10 - Gendered Preferences Lecture 11 - Age and Product Substitution and Cohort Preferences Lecture 12 - Demographics of Major Emerging Markets: China and India Lecture 13 - Revision
Macq.
Semester 1, 2020
2 pages
3,870 words
$29.00
6
Campus
Macq., City
Member since
February 2018