Description

Detailed notes for entire subject covering weeks 1-12. Topics covered include: - Intro to Consumer Behaviour (CB) - Factors influencing CB - Motivation, Ability & Opportunity - Exposure, Attention, Perception & Comprehension - Memory & Knowledge - Attitudes - Problem Recognition & Info Search - Judgement & Decision-Making - Post-Decision-Making Processes - Issues in CB


Monash

Semester 1, 2019


44 pages

9,732 words

$29.00

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Campus

Monash, Clayton

Member since

January 2017