Description

Perfect notes to prepare you for the midsem exam! Includes topics: Week 1: Overview of Marketing Research Week 2: Research Questions and Data Week 3: Interviews and Focus Groups Week 4: Making Sense of Qualitative Data and Sampling Week 5: Surveys Week 6: Construct Measurement, Questionnaires and Supplements These are sold at the cheapest possible price and contain nicely summarised information for most of the subject!


UTS

Autumn session, 2019


15 pages

4,156 words

$29.00

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