Marketing Communication Refined Final Exam Notes from an HD student 90%

Description

These are a complete, refined and comprehensive set of exam notes that covers all topics for the subject from weeks 1-12. It is an excellent tool to refresh your understanding of key topics and concepts and deepen your knowledge of the subject in preparation for the exam. Please note, the notes include paraphrased relevant information found in the unit textbook! These notes enabled me to achieve a score of 90% overall for the unit, which was the TOP mark for the semester. The topics included are as follows: - What value relationships to communicate: Brands, branding, IMC planning - How communication works: theory overview, models and objectives - Who to communicate to/with/for/between and what to communicate - What to communicate and how to communicate it: creative strategy and execution - Where to communicate: media strategy choices - Where to communicate and how much will it cost: media strategy and budgeting - Deconstructing IMC - Advertising and Sales Promotion - Deconstructing IMC - Direct Response and Digital - Deconstructing IMC - PR, Sponsorship and Events - Broader communication environment: Legal, Ethical and Global perspectives - Evaluation of effectiveness