MKC1200 Summary Notes (HD 90)
Subject notes for Monash MKC1200
Description
Simple to understand, detailed explanations of all the concepts required to learn for the unit! Topic List: 1. Week 1 Marketing Introduction 2. Week 2 Marketing Environment and International Marketing 3. Week 3 Marketing Research 4. Week 4 Consumer Behaviour and Business Buyer Behaviour 5. Week 5 Market Segmentation 6. Week 6 Product 7. Week 7 Pricing Decisions 8. Week 8 Promotion 9. Week 9 Place 10. Week 10 Services and Extended Marketing Mix 11. Week 11 Digital Marketing 12. Week 12 Marketing Planning, Implementation and Evaluation
Monash
Semester 1, 2019
63 pages
20,145 words
$44.00
12
Campus
Monash, Clayton
Member since
June 2019
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