Description

Comprehensive notes from lecture and textbook, helped me achieve 92% overall. Hopefully it can help you too! Chapter 12: Supply Chain, Channel Management and Retail Chapter 13: Public Relations & IMC Chapter 11: Price Chapter 10: Services Marketing and Strategies for Growth Chapter 7: Market Research Chapter 6: Segmentation, Targeting and Positioning Chapter 5: Consumer Behaviour Chapter 2: Digital Marketing


QUT

Semester 2, 2018


48 pages

20,510 words

$34.00

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Campus

QUT, Gardens Point

Member since

March 2018