Description

Lecture notes up to week 6 for the IMC midsem quiz! Includes the following topics: - IMC in the Marketing Process; Ad Agencies & Other - Marketing Communication Organisations - Perspectives on Consumer Behaviour - Communication Process - Objectives & Budgeting - Creative Strategy Relevant for 2019!


UTS

Spring session, 2019


14 pages

3,278 words

$29.00

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