Description

Contains a detailed yet concise summary of all content covered in Marketing Foundations. Used the lectures, textbook and tutorial work to create these notes. Topics covered: - Introduction to Marketing - Market Research - Consumer Behaviour - Markets: Segmentation, Targeting and Positioning - Product - Price - Promotion - Distribution (Place) - Services, social and not-for-profit marketing - Digital and International Marketing - Data & analytics and business buying behaviour


UTS

Autumn session, 2019


21 pages

8,372 words

$34.00

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Campus

UTS, Broadway & Markets

Member since

March 2018