MKTG1001 Mid-Sem Exam Notes (HD/93%)

Description

Received on mid-sem exam in Sem 1, 2019. Lectures/weeks 1-5. Contains brief introduction to marketing, core marketing concepts, strategic planning + the marketing process, environmental analysis, consumer behaviour, segmentation analysis + targeting. Includes diagrams, real-life and theoretical examples, learning outcomes (so you know what's important in the exam!!), and textbook notes (note: these are synthesised throughout notes and not signposted as such)