Marketing Research Methods MKF2121 Complete Subject Notes

Description

My notes cover all information covered throughout the semester. This includes content from both the readings and lectures. All information is summarised, well organised and clear. Weeks and topics covered include: - Lesson 1: Intro to Marketing Research Methods - Lesson 2: Planning For Research - Lesson 3: Secondary and Syndicated Sources of Marketing Data - Lesson 4: Questionnaire Design, Measurement and Scaling - Lesson 5: Sampling - Lesson 6: Intro to data preparation, analysis and hypothesis testing - Lesson 7: Logic of Hypothesis Testing and Test of Differences (different t test and one-way ANOVA) - Lesson 8: Logic of Hypothesis Testing and Test of Differences (different t test and one-way ANOVA) - Lesson 9: Linear Regression - Lesson 10: Causal Research (experimentation)