IMC Full Semester Notes
Subject notes for UTS 24210
Description
includes all lecture and topic notes - as well as tutorials. Topics covered: - Introduction to IMC - IMC in the marketing process - perspectives on consumer behaviour - the communication process - objectives and budgeting - creative strategy - media planning - media strategy - advertising (print, broadcast and support) - direct marketing, the internet and sales promotion - PR, publicity and personal selling - campaign effectiveness and issues in advertising
UTS
Spring session, 2019
41 pages
8,855 words
$29.00
1
Campus
UTS, Broadway & Markets
Member since
November 2018