Description

includes all lecture and topic notes - as well as tutorials. Topics covered: - Introduction to IMC - IMC in the marketing process - perspectives on consumer behaviour - the communication process - objectives and budgeting - creative strategy - media planning - media strategy - advertising (print, broadcast and support) - direct marketing, the internet and sales promotion - PR, publicity and personal selling - campaign effectiveness and issues in advertising


UTS

Spring session, 2019


41 pages

8,855 words

$29.00

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