Marketing Course Notes
Subject notes for UNSW MARK1012
Description
Includes some case study in purple Includes textbook notes and additional notes from lectures and tutorials Topics Covered: 1. Overview of Marketing 2. Ethics, Sustainability and CSR 3. Analysing the Marketing Environment 4. Consumer Behaviour 5. Segmentation, Targeting and Positioning 6. Marketing Research 7. Value Creation: Product and Branding Decisions 8. Developing New Products 9. Services: The Intangible Product 10. Pricing Concepts for Establishing Value 11. Supply Chain, Channel Management and Retail 12. Integrated Marketing Communication, Advertising and PR
UNSW
Term 1, 2019
112 pages
45,000 words
$44.00
4
Campus
UNSW, Kensington
Member since
February 2019