Strategic Marketing - Final Exam Notes
Subject notes for UWA MKTG3306
Description
Includes all notes from lectures and tutorials. Topics Covered: 1. Introduction 2. Case study 3. Product and brand strategies (product part 1) 4. New product development (product part 2) 5. Supply chain management (place) 6. Marketing communications (promotions) 7. Brand strategies 8. Pricing decisions (price) 9. Consumer behaviour and market research 10. Digital marketing 11. Social marketing
UWA
Semester 2, 2019
10 pages
3,252 words
$39.00
5
Campus
UWA, Crawley
Member since
February 2018
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