Description

Includes all notes from lectures and tutorials. Topics Covered: 1. Introduction 2. Case study 3. Product and brand strategies (product part 1) 4. New product development (product part 2) 5. Supply chain management (place) 6. Marketing communications (promotions) 7. Brand strategies 8. Pricing decisions (price) 9. Consumer behaviour and market research 10. Digital marketing 11. Social marketing


UWA

Semester 2, 2019


10 pages

3,252 words

$39.00

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Campus

UWA, Crawley

Member since

February 2018