24210 INTEGRATING MARKETING COMMUNICATIONS DETAILED NOTES!!!

Description

Extensive but well-condensed notes including detailed information on each topic to help you with study and preparation for your final exams! Includes information to help you clearly understand the subject, and includes notes from all lectures, specifically topics: - IMC in the Marketing Process; Ad Agencies & Other Marketing Communication Organisations - Perspectives on Consumer Behaviour - Communication Process - Objectives & Budgeting - Creative Strategy - Media Planning & Strategy - Advertising (Broadcast, Print & Support) - Direct Marketing, the Internet & Sales Promotion - PR, Publicity, and Personal Selling - Campaign Effectiveness & Issues in Advertising Good luck!