MKF2131 Marketing Decision Analysis Summary Notes
Subject notes for Monash MKF2131
Description
Organised and colour coded notes for MGF1010. Include notes from online lectures, lecture readings, tutorial readings and class discussions. Covers Topics 1-12. Definitions are outlined in blue font. Examples are outlined in purple font. Topic 1 Review of Core Concepts; Regression Analysis and Excel Topic 2 Introduction to Metrics and Models; Market Share Analysis 1 Topic 3 Market Share Analysis 2 Topic 4 Product Management 1 Topic 5 Product Management 2 Topic 6 Product Management 3 Topic 7 Communication 1 Topic 8 Communication 2 Topic 9 Profitability and Pricing Analysis 1 Topic 10 Profitability and Pricing Analysis 2 Topic 11 Profitability and Pricing Analysis 3 Topic 12 Marketing and Finance
Monash
Semester 2, 2019
48 pages
10,269 words
$29.00
16
Campus
Monash, Caulfield
Member since
August 2018