HD Integrated Marketing Communications Quiz Notes
Subject notes for Macq. MKTG2004
Description
These notes include all summarised lecture, tutorial and textbook chapter material necessary for the assessed quiz (content has been formatted to fit the 2 pages per quiz limit). Easy to read, understand and memorise with supporting definitions and examples! Also includes textbook page referrals :) Topics covered: - Ch 1: Defining IMC - Ch 2: Generating consumer insights - Ch 3: Brand Positioning - Ch 4: Media planning and budgeting in advertising - Ch 5: Traditional and Digital Media - Ch 6: Advertising Creativity - Ch 7: Planning and executing the creative appeal - Ch 8: Social Influence - Ch 9: Public relations, corporate reputation and sponsorship - Ch 10: Influence in personal selling - Ch 11: Direct marketing and sales promotion - Ch 12: Advertising testing and campaign tracking
Macq.
Semester 1, 2019
10 pages
5,312 words
$34.00
2
Campus
Macq., North Ryde
Member since
February 2018