HD Consumer Behaviour Final Notes
Subject notes for Macq. MKTG1003
Description
HD comprehensive and super detailed notes include all lecture, tutorial and textbook chapter material necessary for essays and the final :) Easy to read, understand and memorise with supporting graphs, definitions, tables and examples. Everything is also colour coordinated to make memorising easy as this subject is quite content heavy! Topics covered: - Foundations of Consumer Behaviour - Mindful Consumption - Market Segmentation - Needs & Motivation - Personality & Self-Concept - Perception - Learning and Involvement - Attitudes - Social Influences - Cultural Influences - Decision Making
Macq.
Semester 2, 2019
38 pages
9,954 words
$39.00
3
Campus
Macq., North Ryde
Member since
February 2018