[HIGH DISTINCTION] MKTG2112 FINAL EXAM NOTES - COMPREHENSIVE, CLEAR, CONCISE

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NOTES MADE TO GUARANTEE A HIGH DISTINCTION!! Using these notes, I achieved an easy 86% on the final exam. Everything needed for the final exam (from all lectures) summarised into just 31 pages of notes including: Chapter 1: Buying, Having, and Being Chapter 3: Perception Chapter 4: Learning and Memory Chapter 12: Ethnicity, Religion, and Age Chapter 10: Buying, Using, and Disposing Chapter 8: Attitudes & Change Chapter 9: Individual Decision Making Chapter 7: The Self Chapter 14: The culture of consumption Chapter 6: Motivation & Values Chapter 5: Personality Other: Readings There are brief summaries of all required readings and key additional readings also. Notes written to maximise memory potential, and is THE ONLY set of notes you need to get a high distinction in the final exam Notes perfect for anyone who wishes to achieve a high distinction in their final exam.