SUCCINCT MKTG3114 LECTURE NOTES

Description

Although 17 pages, this is a summary of all lecture content for the semester. Lecture 1: Strategic elements of product development Lecture 2: New Products Process Lecture 3: Concept Generation Lecture 4: Analytical approaches to new product concepts (perceptual mapping) Lecture 5: Concept evaluation + concept testing Lecture 6: The fullscreen + Sales forecasting Lecture: exam - no content Lecture 8: Product Development Design + product use testing Lecture 9: Launch planning + implementation of the strategic plan Lecture 10: Market testing + launch management Lecture 11: Public Policy (unlikely to be in the exam) All lecture content throughout the 11 week semester is included. You will do well in this unit if you carefully revise all lecture content and textbook notes. Make sure you read textbook notes because a lot of additional content is examined from there.