Description

Comprehensive, colour coordinated and easy to read notes. Topics Include: - Key Marketing Concepts - Creating and Capturing Customer Value - Understanding Consumer Buyer Behaviour - Segmentation, Targeting and Positioning - Understanding Physical and Service Based Products - New Product Development and Price - Placement - Promotion - Integrated Marketing Communications - Analysing Macro and Micro Factors - Role of Marketing in Strategic Planning - Gaining Customer Insights through Marketing Analytics


Newcastle

Semester 2, 2019


36 pages

7,193 words

$29.00

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Campus

Newcastle, Newcastle City

Member since

February 2019