MKTG1001 Summary Notes
Subject notes for Newcastle MKTG1001
Description
Comprehensive, colour coordinated and easy to read notes. Topics Include: - Key Marketing Concepts - Creating and Capturing Customer Value - Understanding Consumer Buyer Behaviour - Segmentation, Targeting and Positioning - Understanding Physical and Service Based Products - New Product Development and Price - Placement - Promotion - Integrated Marketing Communications - Analysing Macro and Micro Factors - Role of Marketing in Strategic Planning - Gaining Customer Insights through Marketing Analytics
Newcastle
Semester 2, 2019
36 pages
7,193 words
$29.00
1
Campus
Newcastle, Newcastle City
Member since
February 2019