MARK1012 Comprehensive HIGH DISTINCTION Final Exam Notes

Description

These HD notes provide a detailed overview of the entire terms course content. By reading and studying these notes, which were compiled with reference to weekly prescribed textbook readings, lecture slides and tutorial content, you will be able to deepen your understanding of the MARK1012 course concepts and hopefully improve your final results. Content included: Chapter 1: Overview of marketing Chapter 3: Marketing Ethics, Sustainability and Corporate Social Responsibility (CSR) Chapter 4: Analysing the Marketing Environment Chapter 5: Consumer Behaviour Chapter 6: Segmentation, Targeting and Positioning Chapter 7: Marketing Research Chapter 8: Product and Branding Decisions Chapter 9: Developing New Products Chapter 10: Services – The Intangible Product Chapter 11: Pricing Concepts for Establishing Value Chapter 12: Supply Chain, Channel Management and Retail Chapter 13: Integrated Marketing Communications, Advertising and PR