MKTG100 weeks 1-10
Subject notes for ACU MKTG100
Description
ALL weeks 1-10 notes, with additional reading AND paragraphs highlighted in reference to what I was asked in the exam. *Please note exams will differ. 1. Creating Customer Value, 2. Marketing Environments, 3. Macro-economic environment and marketing, 4. Understanding Buyer Behaviour, 5. Marketing strategy to create customer value, 6. Segmentation, targeting and positioning, 7. Product Concepts, 8. Communicating customer value, 9. Microeconomics and Marketing, 10. Creating values through product distribution
ACU
Semester 1, 2018
34 pages
9,161 words
$29.00
Campus
ACU, North Sydney (MacKillop)
Member since
July 2018
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