Consumer Behaviour (MARK2051) Course Notes
Subject notes for UNSW MARK2051
Description
Notes taken from textbook Topics Included: - Consumer Behaviour and Marketing Strategy - Problem Recognition - Information Search - Alternative Evaluation and Selecting Alternatives - Outlet Selection and Product Purchase - Attitudes and Attitude Change - Perception - Learning and Memory - Group Influence and Communication - Culture and Cross-Cultural Variations in Consumer Behaviour
UNSW
Term 1, 2020
62 pages
28,779 words
$44.00
3
Campus
UNSW, Kensington
Member since
February 2019