Concise HD (87) MARK1012 Notes
Subject notes for UNSW MARK1012
Description
All topics from the trimester syllabus in a concise set of notes with the important information. Incorporates content from the textbook as well as additions of important lecture and tutorial content. Topics Include: - Overview of Marketing - Marketing Ethics, Sustainability and CSR - Analysing the Marketing Environment - Consumer Decision Process - Segmentation, Targeting and Positioning (STP Analysis) - Marketing Research - Product and Branding Decisions - Services: The Intangible Product - Pricing Concepts for Establishing Value - Supply Chain, Channel Management and Retail - Integrated Marketing Communications - Digital Marketing
UNSW
Term 3, 2019
31 pages
12,696 words
$34.00
7
Campus
UNSW, Kensington
Member since
February 2019