HD International Marketing Notes - 24220 with BONUS TEXTBOOK NOTES

Description

These are well-condensed but detailed notes on each topic to help prepare for final exams and complement your study for International Marketing at University of Technology Sydney. The following notes contain diagrams and information to help clearly understand International Marketing 24220 and includes notes from all lectures, tutorials and THE TEXTBOOK. Specifically, the following topics are covered: Lecture 1 – Introduction to International Marketing Lecture 2 – The Environment of International Marketing Lecture 3 – Social, Cultural and Technological Environments Lecture 4 – Contemporary Environmental Issues in International Marketing Lecture 5 – Researching International Markets and Marketing Entry Lecture 6 – Strategies in International Marketing: Internationalisation and Globalisation Lecture 7 – Strategies in International Marketing: Strategic Planning in International Marketing Lecture 8 – Modifying Products for International Marketing Lecture 9 – Promotion and Pricing in International Markets Lecture 10 – International Distribution Lecture 11 – Marketing Services Internationally Lecture 12 - Review Lecture (NOT INCLUDED) Good luck and thank you for using those notes. Note: The sample notes contain 10% of the complete notes.