HD Digital Marketing and Social Media Notes - 24104 (UTS)

Description

These are well-condensed but detailed notes on each topic to help prepare for final exams and complement your study for Digital Marketing and Social Media at University of Technology Sydney. The following notes contain diagrams and information to help clearly understand Digital Marketing and Social Media 24104 and includes notes from all lectures and tutorials. Specifically, the following topics are covered: 1) Introduction to Digital Marketing and Social Media 2) Contemporary Issues in Business and Marketing and Introduction to Digital Channels 3) Social Media Marketing 4) Content Marketing 5) Consumer Behaviour on Digital Platforms 6) Digital Strategy 7) Data and Analytics 8) Social and E-Commerce 9) Mobile Marketing and Web Marketing 10) Thriving in a Digital World 11) Brand Social Media Strategies 12) Review Lecture (NOT INCLUDED) Goodluck and thank you for using those notes. Note: The sample notes contain 10% of the complete notes.