AFM324: Small Business Management Notes

Description

These notes are a comprehensive summary of AFM324 compiled from lectures, lecture notes, and textbook readings. I received an HD in this unit with a mark of 90, so these notes are very high quality. They simplify complicated ideas, while explaining them succinctly. They will be beneficial to any student undertaking this unit, as it has a lot of content. The topics covered in these notes are: Topic 1 - The Nature & Importance of Small Business Topic 2 - Methods of Business Acquisition Topic 3 - Business Planning & Strategic Management Topic 4 - Marketing Research & Marketing Strategy: Product & Pricing Topic 5 - Marketing Strategy: Promotion & Distribution Topic 6 - Globalisation, E-Commerce, Legal & Regulatory Requirements Topic 7 - Operations Planning: Manufacturing Topic 8 - Operations Planning: Service & Retail Topic 9 - Management & Human Resource Function Topic 10 - Sources of Funding for Small Firms Topic 11 - Financial Planning & Analysis