✅✅H1 (92) Concise and Relevant notes for Principles of Marketing

Description

✅Concise and relevant notes for Principles of Marketing Exam
✅Covers all topics in detail and simplifies concepts to boost understanding

Covers the following topics:

-Market-Oriented Firm and Value Creation
-Relationship marketing & customer loyalty
-Consumer Behaviour
-Market Segmentation & Targeting; Positioning & Branding
-Product Life Cycle
-Marketing communications
-Pricing decisions
-Distribution
-Marketing in Service firms
-Services marketing/Recovery & ethics
-Social media

I personally went through these notes a week prior to the exam to achieve a H1 (92). All the best in your exams :)