COMPREHENSIVE BUYER BEHAVIOUR HD NOTES (88)

Description

A comprehensive and detailed set of HD notes that explains all content from the textbook and lectures with additional examples and diagrams. The notes are formatted through headings and sub-headings that make the notes very easy to follow and understand. I received a HD (88) using these notes during the online transitioning to learning in Semester 1 of 2020. Topic List: Topic 1: Understanding Consumer Behaviour (Ch 1) Topic 2: Consumer Diversity, Social & Household Influences, Psychographics (Ch 11-14) Topic 3: Motivation, Ability & Opportunity (MAO) (Ch 2) Topic 4: Exposure, Attention, Perception & Comprehension (Ch 3) Topic 5: Memory & Knowledge (Ch 4) Topic 6: Attitudes (High vs Low Effort) (Ch 5 & 6) Topic 7: Problem Recognition & Information Search (Ch 7) Topic 8: Judgement & Decision-Making (Low vs High Effort) (Ch 8 & 9) Topic 9: Post-Decision Making Process (Ch 10) Topic 10: Contemporary Issues In Consumer Behaviour -Innovation (Ch 15) -Symbolic Consumer Behaviour (Ch 16) -Ethics (Ch 17)