Retail Management Principles - Key Concepts from an HD Student (90%) - Top Mark for Semester 1 2020

Description

These notes are an excellent set of notes that will give you a rough summary of the key concepts covered in the unit. This is not a set of notes that covers the whole unit, although I am selling these too! These notes are best used when you are in your final few stages of revision and looking for some more information on the points that have been emphasised most throughout the unit. With these notes, I was able to achieve a score of 90% overall, which was the topic mark for Semester 1 of 2020. Please note, these are NOT an exhaustive list of examinable topics by any means. Anything from the unit may be examined. The topics covered are (key concepts from): 1. Introduction to retailing 2. Retail Strategy 3. The structure of the retail industry 4. Targeting consumers and gathering information 5. Locating the store 6. Managing a retail business 7. Retail Pricing 8. Retail Technology 9. Retail buying 10. In-store promotion and communication 11. Strategic integration, experiential retailing, retail brands 12. Trends in retailing