Description

These notes cover all topics from all lectures including: Intro to marketing, the marketing environment and market analysis Market Research Consumer Behaviour Markets: segmentation, targeting and positioning Product Price Promotion Distribution (place) Services, social and not-for profit marketing Digital and international marketing Data Analytics and Business buying behaviour


UTS

Spring session, 2019


39 pages

11,429 words

$29.00

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UTS, Broadway & Markets

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March 2019