MARK2051 DISTINCTION Detailed Textbook Notes with Diagrams Weeks 2, 3, 4, 7
Subject notes for UNSW MARK2051
Description
MARK2051 Consumer Behaviour DISTINCTION Detailed Textbook Notes with Diagrams Weeks 2, 3, 4, 7 Covering topics: Wk 2: Consumer behaviour and marketing strategy Wk 3: Problem recognition and consumer goals Wk 4: Stimulus perception Wk 7: Preference formation (learning & memory)
UNSW
Semester 2, 2018
16 pages
8,241 words
$29.00
Campus
UNSW, Kensington
Member since
February 2017