HIGH DISTINCTION MKTG1003 NOTES

Description

- Selling my detailed, thorough and comprehensive notes for MKTG1003 in which I achieved a HD. - Includes a variety of diagrams, mind maps and tables which help you to understand the content better! - Headings are colour coded to break down information and topics. Notes include the following topics and readings: Week 1- Introduction to Consumer Behaviour (Chapter 1) Week 2- Mindful Consumption Week 3- Market Segmentation (Chapter 2) Week 4- Consumers as individuals: needs and motivations (Chapter 3) Week 5- Consumers as individuals: personality and self concept (Chapter 4) Week 6- Consumers as individuals: perception (Chapter 5) Week 7: Consumers as social beings: digital marketing Week 8: Consumers as individuals: attitudes (Chapter 7) Week 9: Consumers as social beings: social influences (Chapter 8) Week 10: Consumers as social beings: culture and cross cultural influence (Chapter 10 and 11) Week 11: Consumers as individuals: learning and involvement (Chapter 6) Week 12: Decision Making (Chapter 14)