MGMT5611 - Entrepreneurship and New Venture Management

Description

The course requires students to read the prescribed textbook (The Lean Startup by Eric Ries) so this is a comprehensive summary of all the contents covered in each chapter - from the 1st to the 11th chapter. Use this as a very useful guide to writing the assignments, doing the quizzes, and boosting your class participation marks. TOPICS COVERED: Chapter 1 - Introduction, Entrepreneurial Management, The Roots of the Lean Startup Chapter 2 - Defining 'Who is an entrepreneur?", The Snapstax Story Chapter 3 - Validated Learning, IMVU example, Value vs. Waste, The Audacity of Zero, Validation Chapter 4 - Experiment, From Alchemy to Science, An Experiment is a Product Chapter 5 - Leap, Genchi Gembutsu, 'Get out of the building', Analysis Paralysis Chapter 6 - Testing, Minimum Viable Product (MVP), Role of Quality and Design Chapter 7 - Measurements, Innovation Accounting, IMVU example, Vanity Metrics, Optimisation vs. Learning, Actionable Metrics, Value of the Three A's Chapter 8 - Pivot (or Persevere) Chapter 9 - Small Batches in Entrepreneurship, The Large-Batch Death Spiral, 'Pull, Don't Push' Chapter 10 - Three Engines of Growth Chapter 11 - Building an Adaptive Organisation, Five Whys, Five Blames, Adapting to Smaller Batches