Description

Highly descriptive textbook chapter summary notes for Product Innovation Management / New Product Management - specific to final exam topics. Topics/chapters covered in textbook notes: Chapter 5: Timing of Entry Chapter 7: Choosing Innovation Projects Chapter 8: Collaboration Strategies Chapter 10: Organising for Innovation Chapter 11: Managing the New Product Development Process Chapter 12: Managing New Product Development Teams Chapter 13: Crafting a Deployment Strategy Schilling, Melissa 2019. Strategic management of technological innovation, Sixth Edition. McGraw-Hill Education.


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Spring session, 2020


7 pages

2,583 words

$29.00

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UTS, Broadway & Markets

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February 2020