IMC: Succinct Academic scholar's notes!!!
Subject notes for UTS 24210
Description
Topics include: - Introduction to IMC - IMC in the Marketing Process - Perspectives on Consumer Behaviour - Communication Process - Planning, Insights & Analytics - Creative Strategy - Media Planning & Strategy - Advertising (Broadcast, Print & Support) Readings: Chs 11 & 13 (Belch etal) - PR and Publicity - Sales promotion, Direct Marketing and Personal Selling - Campaign Effectiveness & Issues in Advertising
UTS
Semester 2, 2020
19 pages
4,192 words
$34.00
2
Campus
UTS, Broadway & Markets
Member since
March 2018