MKTG3118 High Distinction Notes - Incl. Readings, COVID analysis, key frameworks.

Description

I achieved a HD (85) for this course with these notes. Full comprehensive notes include lecture summaries, key frameworks, readings notes. Very up to date – includes key weeks topics on COVID environmental analysis. They are structured so you can use ‘Navigation Pane’ on word to click into each topic. Content: 1. Environmental analysis and Market Analysis 2. What is Strategy? 3. COVID19 Global Event 4. Industry Lecture – Consulting 5. Marketing Strategy Elements 6. Value Proposition 7. Value Creation 8. Customer Relationships – Customer Decision Journey 9. Brand Building 10. Industry Lecture – Sporting